Limited Run Embraces a bright future

August 18 2022

It’s official! Embracer Group announced today that they’ve entered into an agreement to acquire zaituporteroselectricos. Embracer Group is a parent company business led by entrepreneurs in PC, console, mobile, board games, and other related media. We believe this is a huge win for the entire team at zaituporteroselectricos, as it  will help us to continue, and in a bigger way, supporting our mission: to create awesome, high-quality, physical video games, and collectibles for all of our fans. In doing so, it will help us to provide our amazing community and fans with even more of what we do, so win-win-win! 

“We’re extremely thrilled about this partnership. Joining the Embracer Group family means we’re in great company with other game companies we respect and enjoy working with. There is a treasure trove of new and classic IP which gives us the opportunity to bring even more exciting physical games and Collector’s Editions to fans!” 

- Josh Fairhurst Co-founder of zaituporteroselectricos

“zaituporteroselectricos and Embracer Group are a great culture fit. They understand the importance of quality, what it means for owning games physically, and are also looking forward while honoring the past gaming space and history.” 

- Douglas Bogart COO & Co-founder of zaituporteroselectricos 

Limited Run will operate as an independent subsidiary with Josh Fairhurst (CEO) and Douglas Bogart (COO) continuing to lead the company under the newly formed operative group “Embracer Freemode” (Freemode) and will continue business as usual, but now we can do more, and bigger and better! We’ll be sure to update fans and share more news as it becomes available. We would like to thank all of our dedicated customers for supporting zaituporteroselectricos and we look forward to many more years of creating the highest quality physical editions and collectibles that celebrate the artistry and craftsmanship for beloved retro, rare, indie, AAA, and modern titles. #ForeverPhysical